May 02, 2006
Event Presentation

MarketingSherpa Ecommerce Benchmark Data for 2006: Audio Conference MP3 & PDF Presentation

SUMMARY: Join Research Director Stefan Tornquist and Publisher Anne Holland as they discuss results data from MarketingSherpa's Spring 2006 ecommerce study. Topics covered:

  • Ecommerce marketing budgeting data (search, email, etc)

  • What online shoppers look at on home pages

  • Which site tweaks increase conversions

  • Shopping cart abandonment rates

  • (Sad) data on email tactics

This audio presentation includes a 45-minute MP3 file (download to listen at your convenience), plus a companion PDF with eight all-new data charts and two eyetracking lab \"heatmaps\". A typed transcript of the audio file is also included for your convenience:
Here's how to attend this audio presentation right now (or download it to listen to at your convenience):

Step #1.

pdf download Download your presentation PDF. Includes the eight data charts and two eyetracking lab "heatmaps" we'll be discussing.

Step #2.

Click to hear (or save) the MP3 audio presentation (approx. 45 minutes)

(Audio download note: This is in MP3, which almost anyone with a PC or Mac can play. If you'd like to listen now, just do a regular mouse click (left side) and it will start playing fairly quickly. If you'd like to download and save to listen later, just do a right-click with your mouse.)

Another option:

TranscriptReview the typed transcript.  Click to see the transcript of this audio presentation.

Useful links related to this presentation:

Top 5 Highlights Report PDF:

MarketingSherpa Ecommerce Study Data 2006

(Open access)

MarketingSherpa's (Comprehensive)

Ecommerce Benchmark Guide 2006:

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