Practical Case Studies, Research and Training for Marketers

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7 mini case studies of website changes-hp

Website Optimization: 7 mini marketing case studies filled with examples of improved webpages

May 21, 2020 — After working on your company’s and clients’ websites day after day, week after week, you might hit a wall — what else can you do to improve webpage performance? To get your creative juices flowing, we bring you mini marketing case studies filled with tactics that drove results for your peers.

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COVID19 branding

Mini Marketing Case Studies: 8 lessons for effective branding

May 19, 2020 — See lessons from high-, low- and zero-dollar branding projects, including a cable network, business development service, school, rock climbing instructor, and companies in the cybersecurity, food and beverages, leisure, travel and tourism, software, and business supplies and equipment industries.

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facebook groups

Social Media Marketing: 12 steps for starting and growing a Facebook Group (and how it can benefit your brand)

May 13, 2020 — Since COVID-19 lockdowns began, something people crave more than ever is connection. So in this article, we explore how to help customers connect while benefitting your brand.

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