Practical Case Studies, Research and Training for Marketers

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6 Ecommerce Lessons: Your marketing peers share their hard-earned online retail wisdom

6 Ecommerce Lessons: Your marketing peers share their hard-earned online retail wisdom

January 13, 2020 — Lessons to help spark your next great idea for using live chat, interactive buttons, A/B testing, and so much more.

Read on for examples from Wix, a nonprofit, an online footwear store, B2B ecommerce site, jeweler, and an online coffee store.

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Laugh and Learn: 15 funny stories from the marketing, advertising and public relations industries with serious lessons

Laugh and Learn: 15 funny stories from the marketing, advertising and public relations industries with serious lessons

January 7, 2021 — 2020 has been a [insert expletive here] year.

So as we get going into 2021, we figured you could use a lighthearted moment in your day to get the year started off on a positive note. A smile. Maybe even a good hearty laugh. After all, live is more than just heady world events and non-stop marketing results.

Of course, this being MarketingSherpa we won’t just make you smile, we’ll get you thinking as well. Read on for funny stories packed with serious lessons about targeted advertising, negative keywords, viral campaigns, coupons, SEO, pricing, CRM/marketing automation syncing, and more.

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Proven Website Marketing Tactics: 1 large and 5 small changes that got big results

Proven Website Marketing Tactics: 1 large and 5 small changes that got big results

January 4, 2021 — Where is the low-hanging, tastiest fruit on your website? To give you ideas for the ripest areas to pluck, read on for examples from Bacardi, a software company, real estate service, e-signature solution, ecommerce site, and online payroll provider.

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