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Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel

Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel

January 16, 2023 — To get you started on that kernel of an idea that you can grow into a marketing concept, scan through this article with an open mind. Hopefully if just one of these elements gives you a new idea for optimizing your marketing funnel, it will be worth your time.

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Corporate Marketing: Feedback is respect (podcast episode #44)

Corporate Marketing: Feedback is respect (podcast episode #44)

January 11, 2023 — Listen now to hear Lucas Welch, Vice President Corporate Marketing, Highspot, discuss the power of integrated storytelling and community, bringing your whole personality into work, and so much more.

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Marketing Relevance Case Studies: Right offer, right time, right person

Marketing Relevance Case Studies: Right offer, right time, right person

January 9, 2023 — Read on for examples from Nestlé, a fractional CFO company, and a marketing agency.

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