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October 18, 2017
October 13, 2017
October 12, 2017 — The Dell EMC stopped producing content that was seeing no traction and focused on content that customers wanted. Watch this Media Center interview with Lindsay Lyons, Director of Global Content Strategy, Dell EMC, to gain insights into how her team transformed their internal processes to produce effective, customer-first content.
October 11, 2017 — In this replay from MarketingSherpa Summit 2017, gain deeper insight into how your customers view your emails and landing pages. As Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, reviews submitted emails from the audience, he reveals optimization tactics to take the confusion and friction out of your sends in order to get the elusive “click.”
October 10, 2017 — Media costs money. To help you make sure you’re getting the best return from that media spend, specifically for the travel industry, read on to see the chart, along with analysis and commentary from MarketingSherpa and Wendy Olson Killion, Global Senior Director, Business Development, Expedia Media Solutions.
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