Practical Case Studies, Research and Training for Marketers

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MEC200: Design Your Offer - live online, interactive course

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How to fix a weak value proposition

How to fix a weak value proposition

July 15, 2025 — If your brand has a weak value proposition, it will kill your sales. Here's how to fix it in nine steps.

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Customer Experience: Great experiences are invisible, but they require relentless alignment (podcast episode #145)

Customer Experience: Great experiences are invisible, but they require relentless alignment (podcast episode #145)

July 10, 2025 — Dave Anderson, Vice President of Product Marketing, Contentsquare, discussed good and bad days in product marketing, the importance of customer conversations, and leveraging AI and analytics for product insights.

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How to fix websites where visitors browse but never buy

How to fix websites where visitors browse but never buy

July 8, 2025 — Increase your sales by plugging conversion leaks

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